The following is a letter received in recognition for our support of the Quit and Win Challenge in Quebec.
As we have done in past years, we are pleased to confirm that for the 2022 edition of the “Quit to Win Challenge!”, Capsana has once again used the “NICCHECK” strips to test our grand prize winners.
The 2022 “Quit to Win Challenge!” marks the 22nd edition of the yearly
campaign to reduce smoking in the province of Quebec. The smoking rate in
Quebec now stands at 15% (2020 Statistics Canada) compared to 17% in 2019.
The campaign challenges participants to stop smoking for a 6-week
period. Registration is online and there are numerous tools offered to
help participants reach their goal such as emails of encouragement, a Facebook
page, and a dedicated website that provides information on the benefits of
quitting, how to prepare, a countdown calendar, etc. Studies have shown
that quitting for 6 weeks provides a person 6 times the chances of quitting for
good. The 2022 campaign ran from February 7th to March 20th.
Our statistics have shown that 3 of 4 people who participate in the challenge succeed
in stopping for the 6-week period.
We greatly appreciate the support you have provided the “Quit to Win Challenge!” over the many years and look forward to continuing this yearly cooperation.
Sincerely,
Sophie Maisonneuve
Chargée de projets, Campagnes sociétales
T 514 985-2466, poste 236 | F 514 844-0786
6833, avenue De L’Épée, bureau 201 | Montréal (Québec) H3N 2C7
